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Director, Digital Marketing


Job ID 18473BR Date posted 08/14/2017 Institution Kendall College City Chicago
Kendall College is seeking a Digital Marketing Director to join our marketing services team. This position will define the strategic roadmap for all digital channels, including web, social, email, Search, and emerging platforms and manage the production and execution of all digital marketing initiatives to support domestic and international enrollment.

Responsibilities:
  • Provide digital strategy to support product development based on customer segmentation, channel and program strategies to optimize lead generation and conversion
  • Work alongside key stakeholders to define the vision, scope, and requirements for digital campaigns to create functional and strategic alignment across digital channels
  • Lead the strategy and execution for domestic and international paid search and social media
  • Oversee strategy, execution, testing, and reporting for email marketing and websites
  • Improve usability, design, content and conversion of websites and landing pages
  • Manage Digital Marketing Specialists
  • Manage all digital agency relationships and budgets to develop and deploy digital marketing strategies that support brand objectives and engage consumers
  • Provide weekly metrics reports
  • Work with other marketing and enrollment team members to ensure full digital integration across all marketing initiatives
  • Keep current with the latest web/mobile, search marketing, display and paid social industry information, trends and opportunities
  • Monitor competitive trends, evaluate relative program positioning, benchmark key competitors, and target areas for differentiation
Education and Experience:
  • Bachelor’s degree; MBA a plus
  • 4-6 years experience in digital marketing including Paid Search, Website Management, SEO, Email Campaigns, and Social Media
  • Experience in the .edu digital space a plus
  • Knowledgeable in website content management, HTML, SEO and marketing analytics, WordPress experience a plus
  • Basic to intermediate HTML and Photoshop skills
  • Strong analytical skills and metric driven with experience in developing digital marketing strategies
  • Proven record of managing and executing marketing programs that drive customer acquisition and retention
  • Excellent communication skills; an ability to create clear and compelling communications orally and in writing
  • Proficient in Google Analytics; other web analytics programs a plus
  • 3+ years experience leading and managing teams, including managing performance
  • Superior time management skills, creative problem solving skills and strong initiative to complete projects on time; must be able to work independently, multi-task and balance multiple projects at a time
  • Detail-oriented, curious and self-motivated
  • A team-oriented and professional demeanor
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