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Digital Marketing Intern- Summer 2018


Job ID 30141BR Date posted 03/08/2018 Institution Laureate Education, Inc. City Columbia

GENERAL SUMMARY:
Laureate Education, Inc. is currently looking for a dynamic Intern to join our team. The intern will work primarily with the Digital Marketing team on projects and assignments related to departmental objectives. Our company is growing rapidly and can provide you with the hands on experience and knowledge to put you on the fast track after graduation.This position will be responsible for developing, optimizing, and tracking effective digital marketing campaigns that educate prospective customers through a variety of online tactics including Search, Display, Social Media, Media Buying, Video, and retargeting. Work requires a quantitative mind to plan campaigns as well as track performance.




Responsibilities will include:

  • Planning, producing and deploying digital campaigns across various ad platforms, media buys, and/or organic efforts.
  • Preparing performance reports on campaigns, ads and placements and making adjustments based on statistical analysis
  • Analyzing key campaign performance and quality control metrics such as revenue per lead, cost per lead, margins, and lead volumes and providing recommendations
  • Researching new digital marketing offerings and tactics and providing recommendations
  • Communicating effectively with management, operations and sales staff as needed

EDUCATION and/or EXPERIENCE

  • Working towards Bachelors Degree
  • Interest in Digital Marketing and the Internet of Things
  • Excellent communication and presentation skills, both oral and written
  • Strong planning and organization skills
  • Ability to work independently as well as in a team environment and communicate with all levels of management
  • Advanced skill in Microsoft Office applications and internet software applications
  • Proven critical thinking, analysis, and synthesis skills
  • Excellent verbal and written communication skills and an ability to work with multiple departments
  • Excellent project management and research skills
  • Ability to handle multiple projects across multiple brands simultaneously in a demanding, fast-paced environment
  • Resourceful and self-motivated with an interest in learning and development
  • Interest in online marketing, such as Google AdWords, Bing Ads, Facebook Advertising, Media Buying